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تمتلك زينة مدور صاحبة هذه العلامة التجارية شغف للسفر و للاستكشاف الذي يلهمها لابتكار قطعها المميزة. وتعتبر علامتها التجارية مزيج جميل من الحِرَفِ والتصميم المستوحى من استكشاف فريق العلامة للأماكن والبحار والأشخاص الجدد.

"Dubai-based artist, Zeina Madwar, launched the brand in 2017 and takes inspiration from hidden gems and elements of nature that evoke memories of travel."

“It was — true to its name — a tribute to existence and peculiarities that make us human and to which nobody is an exception. So, by and large, it is simply a tribute to being human,” explained Co-producer Zeina Madwar, who is also the Founder of ZM Collections, a Dubai-based brand specializing in jewellery inspired by natural elements, emotions, and cultures.